Kokeshi Shop

As a life long lover and collector of Kokeshi Dolls, I decided to create my own. I collect both vintage and contemporary versions with a love for those that include unique and unexpected details.

Kokeshi Dolls traditionally start with the two shapes that comprise the body and head, with additional details added like a Mr. Potato Head. This is how I approached this set, incorporating traditional with more edgy, modern adornment. Kokeshi dolls were traditionally gifted in pairs of male and female. My dolls have been allowed to have “relationships” outside of traditional norms.

Shop coming soon!

Kokeshi dolls were traditionally gifted in pairs of male and female.

My dolls have been allowed to have “relationships” outside of traditional norms.

“Sad Girl” Tote

Fenty

As part of the Fenty Beauty & Skin print team, I worked on customer facing promotional materials, store signage, product displays, and internal educational guides used by in-store makeup artists.

Fenty Beauty
Gloss Bomb Ice Educational Guide

Icon Lipstick Educational Guide

Icon Lipstick Post Card

Eaze Drop Influencer Insert

Fenty Skin
Cocoa Cleans'r Educational Guide

Fenty Skin in-store displays

Ole Henriksen

Ole Henriksen is a luxury Scandinavian skincare brand.

As part of the Ole Henriksen global brand team I worked on a variety of projects spanning web, print and social media.

Product page infographics

Product set infographics

Note card used for events and as gift bag stuffer

Placemat used at in-store events to educate clients about the Ole Glow Cycle and product application amounts.

Lip Lab

Lip Lab allows customers to create custom lip shades inspired by anything from a memorable keepsake to a favorite outfit. Anything is possible!

As part of the Lip Lab global brand team I had the opportunity to design signage and merchandise for new store openings.

Lip Lab Brand page designed for LVMH

Posters for Chicago store interior

Tote bag designed for Nashville store opening

TRUCK SF

TRUCK is a legendary monthly San Francisco sex party. I was asked to rethink their website and make it look and feel like a 70’s gay porn rag.

FUN!

Using their well established branding and existing content, I designed a website that felt more like flipping through a magazine.

I also introduced the idea of a quarterly zine used to promote and document the parties. Each quarter would align with a website re-fresh showcasing a new look, new content and details about the next parties while look back at moments from past ones.

Online Shop

Quarterly Zine Cover Designs

Castro Country Club

The Castro Country Club is a safe and sober community center for all people and a refuge for the LGBTQ recovery community.

I design print and web graphics for events throughout the year. I also developed the branding for their monthly sober drag show, Mascara.

Mascara, the monthly sober drag show pays tribute to the Motown Divas

Some favorite moments over the last year!

Mascara kicks off 2026 by taking the community to a High Camp Clown Circus

Sober Pride Party at Yotel SF

Fall Gala poster and social media promotion

Annual Drag Pageant poster and postcard

Branding

I've always had a love for logos. Designing how a person or business is visually represented is a passion of mine. Here are some of my favorite branding projects.

Branding and collateral for SF based Fashion Designer, Joseph Domingo

Branding package for fashion vlogger, Bianca Santori

New branding applied across website and social media channels

Branding and collateral for social activism non profit, Organizing Roots

Union Square Flowers is the last standing flower stand in downtown San Francisco. They are known for their seasonal custom creations. Their previous website was part of a big box floral service which did not properly capture who they are as a family owned business. I designed a new logo, shot custom photography and designed a new website that showcases them as the local boutique flower stand that San Francisco has loved for the last 30 years.

Branding exploration for San Francisco art gallery and event space, GRNHS (green house) Gallery

Final logo and landing page design

Fashion Lineup

Art Institute of California - San Francisco fashion show 2011 | Art Direction, Design // client project

Developed concept, directed photo shoot, and designed collateral for print and web campaign. Fashion Lineup focuses on the creative interpretation of designers who break traditional laws of fashion and custom design their own rules.

Creative team: Ian Maxion (photographer), Chris Tyler (photo assistant), Carlen Jewelle (hair and make-up).

Fashion Lineup photo shoot

After working on the 2011 campaign, I was excited to be hired back for the 2012 program. "What’s Next...are you ready to wear?" celebrates the hand drawn illustrations that were the starting point for what would eventually be selected for the runway. I worked with students at The Art Institute to develop the original sketches that would be used in the campaign. This was an opportunity for their work and the school’s talent to be featured in a way that had never been done before.

Illustrations by Lia Larrea

Aesthetica Magazine

Rebrand, layout // conceptual project

For this self initiated project I gave the existing Aesthetica Magazine a more contemporary look while still showcasing the content with elegant simplicity.

Walmart.com

While at Walmart.com I collaborated with art directors, designers and writers on monthly campaigns. Here are some samples of my work spanning Home Decor, Financial Services and Home Grocery. Also featured are community projects supporting Jr Associates Day and concepts for our 2017 Pride campaign.

Jr Associates Day T-shirt design

Site graphics for Home Decor

When we went responsive, we started designing with a mobile first approach

Lead designer for Walmart Financial

Walmart Grocery collaboration with Lyft and Uber

Concept for 2017 pride campaign

Project NY

Walmart.com’s 2018 redesign, dubbed “Project New York,” was the biggest site overhaul during my time there.

During the course of the project, I collaborated with our product team and engineers to deliver test assets and help with early QA. But my main focus was on the redesign of our home furniture site experience.

The biggest change was photographing nearly every image in the experience. We did away with view image photography and, instead, shot products in context so design can focus on cropping, composition and delivering elegant simplicity.

I remember my creative director telling me how special it was for us to have a chance to work on something this big. He also said that “In a few years, the website will once again look like what we are moving away from.”

He was right on both accounts! This was a fun moment in time.

“Now the colors are muted and understated and less in your face. It feels like the UI is gently whispering into your ear instead of shouting down your throat.”

-uxplanet.org

Home Decor landing page

Home Office category page

These banners sit atop shelf pages to help set the mood

Home Bedroom email

Below is the 2017 Home department redesign that inspired the site-wide redesign. It was an elevated shopping approach focused on editorial curation and shopping through discovery

Tablet view

The site redesign has been covered by Business Insider, Brit + Co, USA Today, TechCrunch, the Seattle Times and over 500 other news outlets

Put a spark on it

The walmart spark takes on new life as it is broken apart and reintroduced for a little surprise and delight. Here are a few examples across a variety of seasonal campaigns.

Poster project to introduce our new branding direction to our team members

Snow flurries for holiday gifting

Florals to bring in spring and Mothers Day

Back to school with color & energy

Email campaign

Astronomical Society of the Pacific

The Astronomical Society of the Pacific offers educational materials for educators and future astronomers. I was brought on to up-date the look and feel of the organization across branding, web, print and most importantly, the annual report.

Print ad driving to the ASP’s online shop

Financial appeal letter

Last year we tested an online approach for the annual report. It was such a hit that the organization decided not to revert back to a print report and move forward fully online

Cookbooks

Although I don’t cook, I have a passion for cookbooks. As an Art Director at Callisto Media, I conceived and directed the look of covers, interiors, and photoshoots.

Here is a selection of cookbooks that I have worked on.

A personal favorite. Design and photoshoot inspired by Alice in Wonderlands Mad Hatter Tea Party.

Kids' & Teens Books

I truly love working with illustrators and designing for this audience because the end product really makes an impact for the kids and their caregivers.

Also included below are a couple of titles geared towards teens.

The goal for this book was to create an inclusive and supportive experience with the illustrations and language. I knew from the initial moodboard stage that I wanted the book to include a giraffe. This character became the imaginary friend and cheerleader for our kid navigating the potty-training process. The giraffe was there for every step of the journey and became a very sweet part of the illustrations.

The intent with these illustrations was to bring in texture, layers, color and energy to communicate the hyper sensitivity that the kids this book was designed for must deal with

A doodle book for kids of all ages including adults

This book designed for parents and teens to help find common ground has become a best seller on Amazon. The design takes inspiration from the original pride flag created by Gilbert Baker in 1978 and the muted tones used by artists Juan Manuel Carmona and Simón Malvaez in their mural entitled “Queeroes”. These elements offer a soothing design for what can be a heavy time between teens and their parents.

Project Gender Blur

Inspired by the “bathroom laws” that were targeting transgender people a few years ago, I organized a fundraiser and invited members of the community to sit for portraits. The portraits were meant to shine a light on individuals who do not conform to the gender binary and as a result are directly being affected by these laws. I met with each person who sat for a portrait to learn about their story and experience. Not only did I get to learn about these individuals and their incredible journeys but this also directly informed my personal journey and how I identify.

Portraits shot by Hector Gomez.

From left: Patrice Samek, Sable Jones, and Piper Angelic

This project is dedicated to the late Patrice Samek pictured above. Known by the community as “Auntie Patrice”, she was a trailblazing trans women who broke countless barriers, holding the door open for the girls behind her. She had the ability to make people feel like they were the most important person in the room when she spoke to them. I was blessed to receive this gift from her many times.

Collette LeGrande

Pronouns: Does not matter.

Doff (To take off, remove, unveil)

Pronouns: Gender Non-conforming. It depends on what I am presenting. It’s fluid.

Mary Wannah

Pronouns: Gender Queer, I suppose. Gender is a spectrum.

Mike Evans

Pronouns: He, Him

Sister Anni Coque l'Doo

Pronouns: She, Her

James Collins

Pronouns: He, Him

Piper Angelic

Pronouns: She, Her, Madam, Mistress

Sister Hera Sees Candy and Miz Eva Sensitiva

Personal Note: My conversation with Sister Hera and listening to their experience as a gay man who is able to tap into and celebrate his feminine side as a Sister of Perpetual Indulgence resonated with me. It caused me to rethink how I identify, open myself up to options that were previously cloaked in shame and ultimately pursue my own journey to become a Sister of Perpetual Indulgence.

Bianca Santori

Pronouns: Are not important when you are walking between two different worlds, queer and straight.

Olivia Heart

Pronouns: I don't define myself by pronouns.

Sister Nova Aggra

Pronouns: Human, Trans, Female to Male, Two Spirit, Pansexual

Paris LaQuinta

Pronouns: Does not matter when you are doing “boy” vs “girl” drag as long as the pronouns are used respectfully.

Pearl Teese

Pronouns: She, Her, Goddess

Sable Jones

Pronouns: She, Her, Male who expresses as feminine

Jasmine Jubillee

Pronouns: She, Her

Sadie Ladie

Pronouns: She, Her, “Ladie”

Fresh White

Pronouns: He, Him

Eahra Amaya

Pronouns: She, Her

Migitte Nielsen

Pronouns: Dose not matter.

Queen Dilly Dally

Pronouns: The character I portray has no gender identity or sexual orientation. I’m simply Dilly Dally.

For the community

I have been volunteering my time designing promotional materials for local organizations who do great work everyday. I've had the pleasure to work with The Sisters of Perpetual Indulgence, The Imperial Council of San Francisco and The AIDS Emergency Fund just to name a few. Here's a look at some of my favorite projects.

I was asked to design a postcard for an event entitled "Tear Down The Wall" held on National Tamale Day. Attendees were invited to write a personal message to Donald Trump. Over 300 tamales were consumed and almost 200 postcards were sent to Washington DC.

Campaign poster and postcard for Linda Summers, San Francisco’s DRAG Barbie. Linda went on to be elected Empress of San Francisco’s Imperial Court becoming the 3rd elected Latina Empress to serve in the organizations 60 year history.

Logo concepts for the Pink Triangle Memorial Garden, honoring LGBTQ people killed during the holocaust.

Poster and program for The Sisters of Perpetual Indulgence annual fashion show, Project Nunway.

Queen Non-profit Happy Hour posters with a little “Mad Men” inspiration.

Thriving Together

I joined the team at TurnOut with the task of creating a program that would bring together volunteers with LGBTQ older adults to help with every day tasks, alleviate social isolation and create transgenerational connections.

I took the research that had been done and gave the program it’s name, designed the marketing, and created the training and onboarding process. I met and developed partnerships with local organizations, hosted events, and recruited volunteers and clients. Over the programs first year I have successfully paired older adults with volunteers who have provided rides to doctors appointments, assisted with job searches, and applying for social services. Our volunteers have helped with yard work and joined clients for walks and social dates. They have gone to the theatre, met for coffee and formed friendships.

The opportunity to lead this program has been one of the highlights of my career.

Promotional Post Card

Program Landing Page

Instagram Recruitment Campaign

Volunteer Training Deck

My favorite portion of the volunteer training was this slide centered around words, language and how they mean different things to different generations. This always lead to an insightful conversation and prepared volunteers for possibly navigating these moments with the person they would be paired with.

Event that brought together program volunteers, clients and new prospects for an afternoon of drag, mocktails and community.